Corporate Culture & Recruitment Video
Client: CZ
Services: Employer Branding, Recruitment Video, Corporate Storytelling
The Challenge: Elevating a Standard Office Environment
CZ needed to showcase their vibrant company culture to attract top talent, but they faced a visual hurdle: a standard, functional open-plan office. The brief was to inject energy and personality into the film, ensuring the visual style matched the vibrancy of their team rather than the neutrality of the workspace.
The Barefoot Solution: Cinematic Techniques & Lens Choice
To overcome the flat lighting of a standard office, we utilised specialist cinema lenses and creative framing to add depth and character. By manipulating depth of field and using dynamic camera movement, we transformed the everyday office backdrop into a polished, cinematic setting. We combined this elevated visual style with unscripted, authentic interviews to capture the genuine camaraderie of the team.
The Result: A Human-First Recruitment Tool
The final video is a high-energy asset that HR teams use to differentiate CZ from competitors. It validates the company culture through high-end visuals that make the workplace feel inviting and dynamic.