Let’s face it, packaging is like the unsung hero of our daily lives. We’re surrounded by it every day, from our morning cereal boxes to the products we use in our skincare routines, but we rarely give it a second thought. That is, until Paris Packaging Week comes around and reminds us just how much we rely on this vital industry!
Our approach was to film and edit on-site simultaneously, allowing us to deliver quick and exciting highlights videos for day one and two of the event. These were used in marketing campaigns and email blasts in the evening to attract more visitors. We also produced longer videos once the event had concluded, leaving no stone unturned.
And the feedback we received? The team at Paris Packaging Week was over the moon with the videos.
We couldn’t be more thrilled with the outcome, and we’re already excited to take on the next big project. Bring on the energy!