We were deeply honoured when Sands, the Stillbirth and Neonatal death charity approached us to help share the story of one of their trustees, David Price, for their impact assessment report. We understood the gravity of the situation and knew that it was crucial to approach the project with utmost sincerity and empathy.
To ensure that we were able to represent Sands and their invaluable support in the best possible light, we took the time to fully immerse ourselves in their mission and gain a comprehensive understanding of what they offer and who they help. We then had the privilege of sitting down with David to listen to his story and truly understand his experience, so that we could convey it with the sensitivity and thoughtfulness it deserved.
Our approach was simple – we created a video that allowed David’s story to take centre stage. No flashy effects or dramatic music, just a reflective exploration into the deeply personal journey of love and loss that so many parents go through. We are deeply grateful for the opportunity to have been a part of this important project, and we hope that our video can help raise awareness and understanding for the vital work that Sands does.